A brand stands at the cusp of fulfilling desires and becomes a central part of lives when it completes the evolutionary circle of becoming relevant. A brand is born when you have a compelling proposition, the desire to bridge the gap in the market and the ability to give your dreams the desired push.
Charting the growth process of a brand is very important when you have a vision that does not know any limits. Corporate branding is a sum total of creating a unique identity that is associable across demography’s and fostering communication across different media assets for brand synergy. Branding conveys the message in simple words and makes it worth recallable. .
Samaritan InfoTech charts a process through which a brand can see the light of the day and stand by itself under the sun faster. Our expertise can help your brand enjoy a premium in the market and become the conscious choice of consumers. Take a look at the value we add to your brand from its initial stages
Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To us, a brand identity is the sum total of how your brand looks, feels, and speaks to people.
A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The components of the brand are created by the organization and as a result, brand identity reflects the way an organization.
Slogan and tagline development nowadays needs to be a rigorously creative project too. Not just by writers in the creative department, but also by product people, and professional wordsmiths who have worked in the trenches of sales and marketing.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration using Facebook, Twitter, Google Plus,Wikipedia, LinkedIn, Reddit, Pinterest, Reddit, Tumblr, Quora, Instagram, Musicaly, QQ, WeChat etc.
Email has become one of the most popular forms of communication. In 2010, there were an estimated 90 trillion emails sent out worldwide. That breaks down to 2.8 million emails sent every second. These numbers are gigantic, but not surprising when you consider how important the mail.
Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity, might also join conversations about a company.
Brand strategy is very fundamental and the foundation for building a strong brand. At the core of every successful brand is the strategy that governs the brands positioning strategy, value proposition, brand’s purpose, differentiation and the overall brand experience.
TBrand strategy is very fundamental and the foundation for building a strong brand. At the core of every successful brand is the strategy that governs the brands positioning strategy, value proposition, brand’s purpose, differentiation and the overall brand experience.
Brand design is extremely powerful and is an extension of the brand strategy. Brand design can be very compelling from the visual identity of the brand to the way the brand is expressed across all touch points will help create lasting impressions.
Increasingly and with rapid pace commerce and consumers are going digital. The digital consumer is constantly connected and looking for snippets of benefits from brands delivered meaningfully and with high relevance.
Increasingly corporations across the board be it large, medium or small, the responsibility towards their customers and society is becoming very important. Branding a corporation or corporate branding.
Internal branding is not about motivating employee alone but it is aligning every internal stakeholder to become brand ambassadors. Internal branding is as important as branding for the customer. Brands that are internally aligned can produce results better than the competition.